Google Advertising for Roofing Companies
Best Google Advertising for Roofing Companies
Get roofing leads this week, not next quarter. Google advertising for roofing companies that puts you in front of homeowners actively searching for roof repair, replacement, and storm damage help—with the Google Guaranteed badge that separates you from storm chasers.
Average CPC
$10-45
Emergency keywords can reach $100-150 CPC in competitive metros
Cost Per Lead
$45-120
Exclusive leads, not shared like HomeAdvisor
LSA Cost Per Lead
$35-75
Google Guaranteed badge builds instant trust
Our Google Advertising Strategy for Roofing Companies
- •Google Local Service Ads with "Google Guaranteed" badge—critical for roofing trust
- •Search campaigns targeting "roofer near me," "roof replacement estimate," "storm damage roof repair"
- •Emergency keyword campaigns: "emergency roof leak," "roof tarp service," "hail damage roofer"
- •Storm-activated campaigns that ramp up within hours of major weather events
- •Call tracking with recorded lines for lead quality scoring and estimate follow-up
- •Negative keyword management (DIY, jobs, hiring, roofing supplies, contractors wanted)
Budget Recommendations
Solo roofer: $2K-$4K/mo | Growing crew: $5K-$10K/mo | Multi-crew operation: $10K-$25K/mo
Budget depends on your service area size, number of services offered, and growth goals. LSA budgets are separate and typically run $1K-$4K/mo for roofers. Storm-season budget should be 50-100% higher than off-season.
Storm & Seasonal Campaign Strategy
Storm Season (Spring/Summer)
60-70% of annual ad budget. Heavy storm damage focus: "hail damage roof repair," "wind damage roofer," "roof insurance claim help." Rapid deployment within hours of major weather events.
Off-Season (Fall/Winter)
30-40% of annual budget. Shift to maintenance and planning: "roof inspection," "gutter replacement," "roof replacement estimate." Commercial roofing campaigns run year-round.
Key Metrics We Track
Cost per estimate request | Estimate-to-contract close rate | Revenue per ad dollar | Call answer rate
Roofing is the highest-ticket home service—one $15,000 roof replacement from a $75 lead is a 200x return. We track the full funnel from click to signed contract, including insurance approval cycles. That's what makes Google advertising for roofing companies the highest-ROI channel for immediate lead generation.
Why Roofing Companies Choose Managed Google Ads
Roofing keywords are expensive—$10-$45 per click on Search, up to $150 for emergency terms. Without proper campaign management, a roofing company can burn through $5K+ in a month with nothing to show for it. The difference between profitable and wasteful Google advertising for roofing companies comes down to negative keywords, bid strategy, landing pages, and conversion tracking.
We set up campaigns that only show to homeowners actively looking to hire a roofer—not people searching for roofing jobs, DIY shingle repair, or roofing material suppliers. We also build storm-response systems that activate campaigns within hours of severe weather, capturing the surge of emergency searches when lead volume is highest.
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Ready to Get Roofing Leads This Week?
Let's build a Google Ads campaign that fills your estimate calendar with homeowners who need roofing work—not tire-kickers from lead gen platforms.
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