Google Ads for Legal Services

Google Ads Management for Legal Services

Data-driven Google Ads campaigns optimized specifically for legal services businesses. Acquire customers efficiently and scale your business with proven strategies.

Average CPC

$8.58

Industry benchmark for legal services campaigns

Conversion Rate

5-7%

Typical conversion performance

Average CPL

$131.63

Cost per qualified lead

Our Google Ads Strategy for Legal Services

  • Quality score optimization
  • Exact-match legal terms
  • Ad extensions with reviews
  • Extensive negative keywords
  • Geo-targeting by practice area

Budget Allocation

Small: $5K-$10K/mo, Mid: $15K-$30K/mo, Large: $50K+/mo

These ranges help you forecast expected monthly investment for different business sizes. Adjust based on your market size and competition level.

Compliance & Requirements

Must provide business address, state bar compliance

Results We've Achieved

Mid-sized family law firm: 38% increase in qualified leads, 32% decrease in CPL

Your results may vary based on industry competition, budget, and business stage.

Expected ROI

300-800% (earn $3-$8 per $1 spent)

This depends on industry competitiveness, your conversion rates, and customer lifetime value.

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Ready to Launch Your Google Ads Campaign?

Let's discuss your Google Ads strategy for legal services and build a profitable campaign.

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Or email us at sep@zioadvertising.com