SEO for Roofing Companies
SEO Services for Roofing Contractors
Stop paying $75-150 per shared lead on HomeAdvisor. Build an organic pipeline that puts your roofing company in front of homeowners searching "roofer near me"—before they ever see a storm chaser's ad.
Timeline
2-3 months initial, 4-6 months for map pack
Google Maps results come fastest, organic rankings follow
Competition
Medium-High (varies by metro)
More competitive than painting, less than HVAC/plumbing
Traffic Increase
200-500% more organic leads
Based on roofing contractor client results
Content Strategy
Monthly Content Needs
3-4 posts/month (storm guides, cost guides, material comparisons, insurance claim content)
Storm damage guides, roofing material comparisons, insurance claim walkthroughs, and neighborhood-specific service pages build topical authority and capture long-tail searches homeowners make before hiring.
Our SEO Strategy for Roofing Companies
- •Google Business Profile optimization with project photos, certification badges, and service categories
- •Service area pages for every city, suburb, and neighborhood you cover
- •Emergency keyword targeting: "emergency roof repair," "roof leak repair near me," "storm damage roofer"
- •Review generation strategy (3-5 new reviews per week for active roofing companies)
- •Schema markup (LocalBusiness, Service, Review, FAQPage)
- •Insurance claim content targeting "does homeowners insurance cover roof replacement" searches
Local SEO Priority: CRITICAL (9/10) - 95% local business
Roofing is hyperlocal. Homeowners hire roofers within their metro area, and emergency repairs demand immediate proximity. Local SEO—Google Maps, service area pages, local citations, and the Google Guaranteed badge—drives the majority of qualified roofing leads.
ROI Timeline
4-8 months to positive ROI
Roofing SEO has higher competition than painting but also higher job values ($8K-$25K per job). A single closed roof replacement from an organic lead can cover months of SEO investment. Storm seasons create demand surges that well-ranked roofing companies capture disproportionately.
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