Industry Expertise
Hotel & Hospitality Marketing
Hotels and hospitality businesses struggle with OTA dependency, thin margins on bookings, and increasing competition. We help you capture direct bookings through strategic Google Ads, organic search, and reputation management—keeping more revenue in your business.
Get Started →Industry Challenges
We understand your market
Over-reliance on OTAs (Booking.com, Expedia, Airbnb) that take 15-30% commission
Thin profit margins requiring direct bookings for profitability
Intense local competition and seasonal demand fluctuations
Complex booking funnels with multiple decision-makers and long consideration periods
Need to showcase property quality, amenities, and unique experiences online
Managing reputation across Google, TripAdvisor, and travel platforms
Multi-property management for chains and franchise operations
Our Solutions
How we help
Direct Booking Google Ads
Search and shopping campaigns targeting 'hotels near me' and specific locations with focus on converting to direct website bookings.
Hotel SEO
Local SEO and content optimization to rank for location-based searches that drive direct traffic to your booking engine.
Reputation & Review Management
Review acquisition, response strategies, and TripAdvisor optimization to build credibility and drive bookings.
Content Marketing
Blog content about local attractions, events, dining, and experiences that attract organic search traffic and showcase your property.
Conversion Optimization
Website optimization and funnel improvements to increase direct booking conversion rates and reduce cart abandonment.
Multi-Property Management
Centralized advertising and SEO strategy for hotel chains and franchises across multiple locations.
Increase in direct bookings
Commission saved with direct bookings
Average review score improvement
Common Questions
Frequently asked questions
Why should hotels reduce OTA (Booking.com, Expedia) dependency?▼
OTAs charge 15-30% commissions per booking, directly reducing profitability. A $200 room booking through Booking costs $30-$60 in commissions. Direct bookings eliminate these fees entirely—$200 full revenue stays with you. Shifting even 20% of bookings from OTAs to direct saves $10,000-$50,000+ annually on a 50-room property.
How do you capture direct bookings instead of OTA bookings?▼
Strategies include: (1) Offering better rates on your website than OTAs, (2) Direct booking incentives (free breakfast, upgrades), (3) Google Ads targeting brand name and hotel searches, (4) Optimizing website conversion (easy booking, trust signals), (5) Email marketing to past guests, (6) Strong Google Business Profile optimization, and (7) Excellent reviews across platforms driving confidence in your brand.
How important are guest reviews for hospitality?▼
Critical—75-80% of travelers check reviews before booking. A 4.8-star vs 3.5-star property sees 3-4x more bookings. Review management requires: (1) Proactive review requests post-stay, (2) Rapid responses to all reviews (positive and negative), (3) Addressing complaints publicly shows service commitment, (4) TripAdvisor and Google optimization for visibility. Each 1-star improvement significantly boosts conversion.
What's the best way to market seasonal demand?▼
Pre-plan seasonal campaigns 60-90 days in advance. Peak season (summer, holidays) should focus on brand awareness and early-bird discounts. Shoulder season targets leisure travelers with package deals. Off-season targets business travelers, events, and aggressively markets special offers. Email past guests during their typical travel months. Use seasonal keywords in SEO/ads.
How do you generate bookings for events and group travel?▼
Event and group bookings require dedicated strategies: (1) Venue photography with events in action, (2) Sales team outreach to event planners 6+ months early, (3) Flexible group rate packaging, (4) Event-specific landing pages, (5) Wedding/conference/reunion targeted ads, (6) Virtual tours for event planners, (7) Group coordinator incentives (free room, discounts). Event revenue is often higher margin than walk-ins.
What metrics should hospitality properties track?▼
Key metrics: Average Daily Rate (ADR), Occupancy Rate, Revenue Per Available Room (RevPAR), Direct booking percentage, OTA percentage, Average review score, Review response rate, Website traffic and booking conversion, Cost per booking by channel, and Customer acquisition cost by source. Track these monthly to identify what's driving bookings and profitability.
How do multiple property/chain marketing differ from single properties?▼
Chains need centralized brand management with local optimization. Strategies include: (1) Corporate website directing to individual property sites, (2) Bulk reputation management across all properties, (3) Standardized marketing with location customization, (4) Package deals across properties, (5) Loyalty program integration, (6) Bulk ad spend for efficiency. Chains can negotiate better vendor rates but must maintain individual property SEO.
How do we stand out in saturated markets?▼
Differentiation comes from: (1) Unique experiences (on-site dining, activities, amenities), (2) Superior service stories (videos, testimonials), (3) Authentic photos (not stock images), (4) Hyper-local marketing (partnerships with attractions, restaurants), (5) Exceptional review management, (6) Themed packages (romantic, adventure, family), and (7) Direct communication with guests (pre-arrival emails, personalization). What makes your property special? Lead with that.
Deep Dive
The Complete Guide to Hotel SEO
Want to dominate search results in your industry? Our comprehensive SEO guide covers everything: strategies, timelines, local SEO, content marketing, and how to choose the right agency.
Read the Full SEO Guide →Specialized Services
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