A Google Ads Agency That Turns Clicks Into Customers

In North America, Google Ads management fees usually run $500 to $5,000 per month, charged one of three ways: a flat retainer, a percentage of ad spend (typically 10-20%), or performance-based. That fee is separate from the ad spend that goes to Google. Zio charges a flat $1,500/month, which covers account build or audit, keyword and negative-keyword research, ad copy, conversion tracking setup, ongoing bid management, and monthly reporting. We publish the price because you should not have to sit through a sales call to learn what something costs.

For most small businesses, yes, once your ad spend is high enough to justify the management fee. The break-even is usually around $2,000-$3,000/month in spend. Below that, the fee eats too much of the budget and a DIY approach may make more sense. Above it, a well-run account typically lowers cost per lead by 20-50% through better keyword targeting, negative keywords, and conversion tracking, which more than covers the fee. The honest test: if an agency cannot save or earn you more than they charge, they are not worth it.

A Google Ads agency plans, builds, and manages your pay-per-click campaigns so your ad budget produces leads instead of wasted clicks. That means keyword research, account and campaign structure, writing and testing ad copy, building or optimizing landing pages, setting up conversion tracking, managing bids and budgets, adding negative keywords to cut wasted spend, and reporting on cost per lead. A good agency ties every decision back to one number: how much you pay to acquire a customer.

Start with a budget you can run for at least 90 days without flinching, because the first few weeks are about gathering conversion data, not profit. For most local small businesses, $1,500 to $3,000 per month in ad spend is enough to test whether the channel works. The right number depends on your cost per click (some industries are $2, others are $50+) and how many leads you need. We model this with you before launch so there are no surprises.

No. We do not lock you into 12-month agreements. We earn your business every month with transparent reporting and measurable results. If we are not delivering, you can leave. Long lock-in contracts protect the agency, not you, so we do not use them.

It depends on how fast you need leads. Google Ads turns on immediate visibility the day your campaign goes live, so it is the right first move when you need the phone to ring now. SEO is slower (3-6 months) but compounds and gets cheaper over time. The play we run with most clients: start with Google Ads for immediate leads while SEO builds the foundation, then shift budget toward organic as it takes over and your cost per lead drops.

No. We are based in Kelowna, BC and know the local market well, but we run Google Ads for clients across Canada and the United States. Local businesses get an agency that understands BC search behaviour and geo-targeting; national and niche businesses get industry-specific PPC strategies. Our work spans home services, hospitality, legal, dental, real estate, and industrial.