Google Ads for Home Services
Google Ads Management for Home Services
Data-driven Google Ads campaigns optimized specifically for home services businesses. Acquire customers efficiently and scale your business with proven strategies.
Average CPC
$7.85 average, $10-14 for Roofing/Painting/Electrical
Industry benchmark for home services campaigns
Conversion Rate
Varies by service type
Typical conversion performance
Average CPL
$23 (LSA), Range $10-225
Cost per qualified lead
Our Google Ads Strategy for Home Services
- •Google Local Services Ads (priority)
- •Performance Max campaigns
- •Lead extensions
- •Call tracking integration
- •Seasonal bid adjustments
Budget Allocation
Small: $1K-$3K/mo, Mid: $3K-$10K/mo, Large: $10K+/mo
These ranges help you forecast expected monthly investment for different business sizes. Adjust based on your market size and competition level.
Compliance & Requirements
Business license required for LSA, accurate service areas
Results We've Achieved
HVAC company with LSA saw 45% reduction in CPA and 3x lead volume increase
Your results may vary based on industry competition, budget, and business stage.
Expected ROI
400-800%+ (LSA dominates ROI)
This depends on industry competitiveness, your conversion rates, and customer lifetime value.
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