Google Advertising for Painting Companies
Best Google Advertising for Painting Companies
Get painting leads this week, not next quarter. Google advertising for painting companies that puts you in front of homeowners actively searching for estimates—not tire-kickers on Thumbtack.
Average CPC
$8-14
Painting keyword CPCs vary by market and service type
Cost Per Lead
$25-55
Exclusive leads, not shared like Angi/Thumbtack
LSA Cost Per Lead
$18-35
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Our Google Advertising Strategy for Painting Companies
- •Google Local Service Ads with "Google Guaranteed" badge
- •Search campaigns targeting "painter near me," "house painting estimate," "cabinet painter"
- •Seasonal campaign shifting (exterior spring/summer, interior fall/winter)
- •Call tracking with recorded lines for lead quality scoring
- •Negative keyword management (DIY, jobs, hiring, paint stores)
- •Performance Max campaigns with before/after creative
Budget Recommendations
Solo painter: $1K-$2K/mo | Growing crew: $2K-$5K/mo | Multi-crew operation: $5K-$15K/mo
Budget depends on your service area size, number of services offered, and growth goals. LSA budgets are separate and typically run $500-$2K/mo.
Seasonal Campaign Strategy
Spring/Summer (Peak)
60% of annual ad budget. Heavy exterior focus: "exterior house painting," "deck staining," "pressure washing and painting."
Fall/Winter (Interior)
40% of annual budget. Shift to interior: "interior painter," "cabinet painting," "kitchen cabinet refinishing," holiday refresh campaigns.
Key Metrics We Track
Cost per estimate request | Estimate-to-job close rate | Revenue per ad dollar | Call answer rate
Painting is a high-ticket service—one $8,000 exterior repaint from a $35 lead is a 228x return. We track the full funnel from click to closed job. That's what makes Google advertising for painting companies the highest-ROI channel for immediate lead generation.
Why Painting Companies Choose Managed Google Ads
Reddit threads and reviews are full of painting contractors who tried running Google Ads themselves and burned through budget with nothing to show for it. The difference between DIY and managed Google advertising for painting companies comes down to negative keywords, bid strategy, and conversion tracking. Without proper setup, you're paying for clicks from people searching for paint stores, painting jobs, and DIY tutorials.
We set up campaigns that only show to homeowners looking to hire a painter—not the other 80% of painting-related searches that waste your budget.
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Ready to Get Painting Leads This Week?
Let's build a Google Ads campaign that fills your estimate calendar with qualified homeowners.
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