SEO for Painting Companies
SEO Services for Painting Contractors
Stop paying $30-60 per shared lead on Angi and Thumbtack. Build an organic pipeline that sends homeowners directly to you when they search "painter near me."
Timeline
2-3 months initial, 3-6 months for map pack
Google Maps results come fastest, organic rankings follow
Competition
Medium (varies by market)
Less competitive than HVAC/plumbing, more opportunity
Traffic Increase
150-400% more organic leads
Based on painting contractor client results
Content Strategy
Monthly Content Needs
2-3 posts/month (project showcases, color guides, cost guides)
Before/after project galleries, neighborhood-specific service pages, and "cost to paint" guides build topical authority and capture long-tail searches.
Our SEO Strategy for Painting Companies
- •Google Business Profile optimization with project photos and service categories
- •Service area pages for every city and neighborhood you serve
- •Before/after gallery pages optimized for image search
- •Review generation strategy (2-4 new reviews per week)
- •Schema markup (LocalBusiness, Service, ImageGallery)
- •Cost guide content targeting "how much does it cost to paint [X]" searches
Local SEO Priority: CRITICAL (9/10) - 95% local business
Painting is hyperlocal. Homeowners search for painters within their city or neighborhood. Local SEO—Google Maps, service area pages, local citations—drives the majority of qualified painting leads.
ROI Timeline
4-8 months to positive ROI
Painting SEO has lower competition than plumbing or HVAC in most markets, meaning faster results. Our Koala Coats client achieved 65+ keyword rankings and 100% organic lead generation.
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