Digital Advertising for Private Equity Firms
Google Ads & LinkedIn Ads for Private Equity Firms
Reach LPs, founders, and intermediaries with precision-targeted campaigns. Digital advertising for private equity firms that drives qualified engagement—not vanity metrics—while staying within SEC compliance guardrails.
Google Ads CPC
$15-50+
High CPCs, but deal values justify investment
LinkedIn Ads CPL
$75-200
Targeting LP titles, fund-of-funds, family offices
Deal Value
$10M-100M+
One sourced deal covers years of ad spend
Our Digital Advertising Strategy for PE Firms
- •LinkedIn Sponsored Content targeting LP titles, fund-of-funds managers, family office principals, and endowment officers
- •Google Search campaigns for deal sourcing: "sell my [industry] business," "growth capital for [sector]"
- •Thought leadership amplification—promoting sector analysis and market commentary to institutional audiences
- •Retargeting campaigns for website visitors who viewed team, portfolio, or investment thesis pages
- •Compliance-safe ad copy and landing pages reviewed against SEC Marketing Rule requirements
- •Conference and event-triggered campaigns around industry events (SuperReturn, ILPA, ACG)
Channel Strategy: Google vs. LinkedIn
Google Ads — Deal Sourcing
Best for capturing founders and business owners actively searching for capital or exit partners. Target "sell my business," "growth equity [industry]," and "private equity firm [city]" searches. High intent, high CPC, high close value.
LinkedIn Ads — LP Engagement
Best for reaching institutional investors, fund-of-funds, family office principals, and intermediaries. Promote thought leadership content, fund announcements, and sector analysis to precisely targeted professional audiences.
Budget Recommendations
Emerging manager: $2K-$5K/mo | Mid-market firm: $5K-$15K/mo | Large platform: $15K-$50K/mo
Budget depends on fundraising stage, deal sourcing needs, and target geography. LinkedIn typically commands 60-70% of PE advertising budget due to superior institutional targeting. Google Ads budget scales with deal sourcing vertical breadth.
SEC Compliance in Digital Advertising
Every ad, landing page, and content piece reviewed for Marketing Rule compliance
The SEC Marketing Rule imposes specific requirements on performance presentation, testimonials, and endorsements in advertising. We build campaigns that drive engagement while staying within regulatory guardrails—promoting thought leadership and sector expertise rather than fund performance claims. All ad copy and landing pages are designed for compliance review before launch.
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