Real Estate

Multi-channel approach required: (1) Google Ads targeting 'homes for sale near me' and 'sell my house fast', (2) Facebook/Instagram targeting your target demographic and neighborhoods, (3) Local SEO for neighborhood-specific searches, (4) Content marketing (neighborhood guides, market reports), (5) Past client referrals and stay-in-touch campaigns, (6) Video tours and market updates, (7) Zillow/Realtor.com advertising. Sellers often respond to retargeting; buyers respond to property searches and neighborhood content.

Critical—51% of home searches start online. Buyers form opinions in seconds based on photos. Essential: (1) Professional photography (at least 20-30 high-quality photos), (2) Virtual tours (3D walkthroughs dramatically increase inquiry, (3) Video property tours (60-90 seconds), (4) Drone footage (for homes with land/views), (5) Neighborhood videos showing local area, (6) Before/after renovation videos, (7) Agent brand videos. Properties with professional photos/video sell faster and for higher prices. Poor photos tank sales.

CPL varies by market and agent type: (1) Buyer leads: $15-$40 via Google Ads/social, (2) Seller leads: $25-$75 (higher value, more competitive), (3) Sphere/past client nurturing: $5-$10 (cheapest), (4) Geographic specialization (luxury market, specific neighborhoods): $30-$100+. Focus on lead quality over volume—one qualified seller lead ($6,000+ commission on sold home) justifies $50-$75 spend. Measure by deals closed, not just leads generated.

Personal brand differentiates you: (1) Consistent social media presence (Instagram, Facebook, LinkedIn showing listings, market insights, personal life), (2) Video content (introduction, neighborhood tours, market reports), (3) Thought leadership (market analysis, investment insights), (4) Client testimonials (video testimonials especially powerful), (5) Website profile showing your story and expertise, (6) Local community involvement, (7) Consistent branding across all platforms. Agents with strong personal brands attract better leads and convert at higher rates.

Critical—87% of home buyers research agent reviews before hiring. Important platforms: Google, Zillow, Realtor.com, Yelp. Strategies: (1) Request reviews from every closed deal, (2) Make it easy with direct links, (3) Respond to all reviews (positive and negative), (4) Address complaints professionally, (5) Feature positive reviews on your website, (6) Target agents with few reviews through paid campaigns, (7) Video testimonials are highest impact. A 4.8+ star agent appears in more searches and gets better leads.

Varies significantly: (1) Hot markets: 30-60 days from first contact to closed deal, (2) Normal markets: 90-180 days, (3) Slow markets: 6-12 months. The process includes: initial consultation, showing properties, negotiation (often weeks), inspection, appraisal, financing (30-45 days), closing. Lead nurturing critical—many leads take 3-6 months before being ready. Email, social, and retargeting keep you visible through the journey.

No single best platform—successful agents use multiple: (1) Google Ads for high-intent 'buying' and 'selling' searches, (2) Facebook/Instagram for neighborhood/demographic targeting and brand building, (3) Local SEO for organic 'homes near me' and neighborhood searches, (4) YouTube for video tours and market insights, (5) Email marketing to sphere of influence, (6) IDX website for property searches, (7) Video platforms (TikTok, Instagram Reels) for younger demographics. Integrated approach gets best results.

Sphere (friends, family, past contacts) generates 50%+ of real estate business. Build it through: (1) Consistent stay-in-touch campaigns (monthly market updates, neighborhood insights), (2) Social media engagement (comment on their posts, share their content), (3) Personal videos (introduce yourself as agent, share market tips), (4) Email newsletter with value (local market trends, not just listings), (5) Offering expertise (free home valuations, market analysis), (6) Client appreciation (small gifts, personal check-ins), (7) Referral incentives (offer discounts for referrals). Patience required—sphere takes 12-24 months to generate consistent leads.