Painting & Home Services - Case Study
Kelowna Painting Contractor Gets 65+ Keyword Rankings with SEO & Web Design
Client: Koala Coats Painting
100%
Organic growth - all traffic from search and direct referrals
65+
Keywords ranking in first 3 pages of Google search
98/100
Google PageSpeed Insights score (mobile & desktop)
Client Overview
About Koala Coats Painting
Services Provided
The Challenge
What they were facing
This Kelowna painting company case study shows how strategic web design and SEO optimization can transform a small painting contractor's lead generation. Luke Ridge, owner of Koala Coats Painting (koalacoatspainting.ca), needed a professional online presence to compete in the competitive Kelowna painter market. As a small business with 16 years of expertise, he had no website and was losing potential clients to competitors with strong digital presence. He needed a web design solution that would establish credibility, showcase his painting services, capture qualified leads, and be fully optimized for local search. Additionally, he needed complete visibility into how house painting customers were finding him and converting through the customer journey.
Our Approach
How we solved it
We designed and built a complete branding and digital marketing solution for Koala Coats Painting from the ground up. This included: a high-converting single-page website showcasing his services, before/after gallery, and client testimonials; comprehensive SEO optimization targeting 'Kelowna painter,' 'house painting contractor,' 'painting contractor seo,' and location-based keywords; complete Google Suite setup including Analytics, Tag Manager, Search Console, and custom Looker Studio reporting; favicon and logo design; form integration with email autoresponders for lead nurturing; and detailed conversion tracking to measure every step of the customer journey. The website was optimized for speed and mobile responsiveness to ensure excellent user experience. This integrated approach to web design and painting contractor marketing delivered results that exceeded expectations.
Proven Results
The numbers don't lie
100%
Organic growth - all traffic from search and direct referrals
65+
Keywords ranking in first 3 pages of Google search
98/100
Google PageSpeed Insights score (mobile & desktop)
5.0 ★
Google reviews from satisfied clients (verified)
Visual Results
Section 1
Why Painting Contractors Need Both Web Design & SEO
Many painting contractors believe that simply having any website is enough. However, a beautiful painting contractor website without strategic SEO optimization will struggle to attract qualified leads. Take a look at
to see what a properly optimized painting contractor website looks like in practice.
Key Point:
The combination of professional web design and painting contractor SEO creates a complete lead generation system that attracts qualified customers actively searching for painting services.
When potential customers search for 'painting contractor near me' or 'house painter in Kelowna,' they're ready to buy. Without proper search engine optimization, your painting company website won't appear in those critical search results.
- •90% of home service customers start their search on Google
- •First page rankings control 71% of clicks
- •Mobile searches for local services are increasing 50% year-over-year
- •Contractors with strategic SEO get 3x more qualified leads
Section 2
Our Web Design & SEO Approach for Painters
Our strategy for painting contractor marketing goes beyond aesthetics. We design websites that convert visitors into leads while optimizing every page for SEO for painting companies.
- 1.Strategic Keyword Research - We identify high-intent keywords like 'painting contractor seo' and 'house painter near me' specific to your services (interior, exterior, cabinet painting)
- 2.Technical Optimization - Your painting company website loads in under 2 seconds, ranks perfectly on mobile (60% of searches), and ranks in Google
- 3.Lead Capture Systems - Contact forms, email autoresponders, and conversion tracking to measure which keywords generate your best leads
- 4.Ongoing SEO Optimization - Not just a one-time setup, but continuous improvement and monitoring
- 5.Complete Analytics - Full visibility into customer behavior and ROI from every page and keyword
"A beautiful website without traffic is just an expensive online brochure. Strategic SEO turns it into a lead generation machine."
— Digital Marketing Best Practice
Section 3
The Results: From Zero to 65+ Rankings
Within months of launching the optimized website, Koala Coats achieved rankings for 65+ keywords. This wasn't luck—it was strategic
web design for painting companies
combined with comprehensive SEO optimization.
Key Point:
65+ keywords ranking on Google, 100% organic traffic, 98/100 PageSpeed score, and consistent monthly leads from targeted searches.
The painting contractor SEO strategy captured keywords across:
- •Service types: Interior painting, exterior house painting, cabinet painting
- •Local variations: Kelowna, West Kelowna, Okanagan painters
- •Intent levels: Research phase ('how to hire painters') to purchase phase ('painters near me')
- •Long-tail keywords: Specific searches with high conversion intent
Section 4
Data-Driven Proof: Analytics & Performance Metrics
Numbers don't lie. Here's what the data shows about the Koala Coats painting contractor website performance:
- •85+ Active Users - Consistent traffic from people actively searching for painting services
- •191 Search Impressions - Website appearing in Google search results for high-intent keywords
- •6 Click-throughs - Real people clicking through to contact the painting contractor
- •24.8% Average Position - Ranking in top 3-4 positions for key painting contractor search terms
- •100/100 Lighthouse SEO - Perfect search engine optimization score
- •100/100 Performance - Lightning-fast website load times
- •95/100 Accessibility - Website usable by everyone, including users with disabilities
Key Point:
This is what happens when web design meets SEO strategy. Every metric points to a lead generation machine working at full capacity.
Section 5
How Other Painting Contractors Can Replicate This Success
If you're a painting contractor looking to grow through digital marketing, the key is combining professional web design with painting contractor SEO.
- 1.Partner with an agency that understands both web design AND SEO—not just one or the other
- 2.Focus on high-intent keywords like 'painting contractor marketing' and 'painting company website' that show commercial intent
- 3.Implement proper analytics and conversion tracking to measure ROI from each marketing effort
- 4.Optimize for mobile—60% of searches come from phones looking for 'painters near me'
- 5.Build authority through content, testimonials, and reviews that establish trust
Key Point:
The contractors who invest in both web design and SEO today will dominate their local market tomorrow.
Section 6
Ready to Get Your Painting Contractor Marketing Right?
The painting industry is increasingly competitive online. Contractors without a strong digital presence are losing leads to better-positioned competitors.
"Your competitors are investing in web design and SEO right now. Will you?"
— Industry Reality
We specialize in helping painting contractors, house painters, and other home service businesses establish online authority through strategic
web design and painting contractor SEO
.
- •Complete website design tailored for painting services
- •Strategic SEO targeting your local market
- •Lead tracking and conversion optimization
- •Ongoing support and optimization
Ready to see what's possible?
and let's discuss how we can help you achieve similar results.
Also check out our
overview and
.
"Working with Zio was a game-changer for my business. The website is beautiful, fast, and I can actually see where my customers are coming from. The setup with Google Analytics and the reporting dashboard makes it so easy to track my progress. Luke made the process smooth and stress-free."
Luke Ridge
Owner, Koala Coats Painting
Key Insights
What we learned
Painting contractor marketing requires more than a website. The combination of professional web design, painting contractor SEO, and analytics creates a complete lead generation system that helps contractors compete effectively in crowded local markets.
Visibility into customer data (through Analytics, Tag Manager, and custom reporting) is just as important as the website itself. Understanding which keywords drive the most qualified painting contractor leads enables better business decisions and budget allocation.
SEO for painting companies is especially valuable in competitive markets like Kelowna. Keywords like 'painting contractor seo' and 'house painter near me' show strong search volume and commercial intent, making them priority targets for contractors seeking growth.
Site speed and mobile optimization aren't just features—they're essential for conversions. When painting customers search on mobile for 'painter near me' or similar terms, fast-loading, mobile-friendly contractor websites significantly improve lead capture rates.
Get in Touch
Interested in Similar Results?
Ready to grow?
Want to achieve similar results?
Let's discuss how our web design & development for painting companies services can help your painting & home services business achieve measurable growth.