Website Design for SaaS Companies
Website Design for SaaS Companies
Your website is your best sales rep—and right now it's underperforming. 67% of B2B buyers prefer self-serve research before talking to sales, which means your pricing page, demo flow, and product content need to do the selling. We build SaaS websites that convert visitors into trials and demos.
Essential Features for SaaS Websites
- ✓Pricing page with clear tiers, feature comparison, and annual/monthly toggle
- ✓Demo/free trial CTAs on every page with minimal-friction signup flows
- ✓Integration pages for every tool your product connects with (SEO goldmine)
- ✓Customer logos, case studies, and G2/Capterra review widgets
- ✓Changelog and product updates page (signals active development)
- ✓Use case pages organized by role, industry, or job-to-be-done
- ✓Documentation or knowledge base (reduces support load, captures long-tail SEO)
- ✓ROI calculator or interactive demo showing product value before signup
Why Template Sites Fail SaaS Companies
Wix, Squarespace, and even most WordPress themes are built for brochure websites—not SaaS conversion machines. They might look polished, but they can't handle the complexity that drives SaaS signups:
- ×No dynamic pricing tables — Toggle between monthly/annual, show feature comparisons, handle enterprise "Contact Sales" flows
- ×Weak CRO architecture — No A/B testing infrastructure, no progressive disclosure, no smart CTAs based on visitor behavior
- ×Slow performance — Template bloat means 3-5 second load times. Every extra second costs 7% in conversions. Our builds target sub-2-second loads.
- ×No integration pages — Templates don't support 50-100 integration landing pages that capture massive long-tail traffic
- ×Credibility gap — B2B buyers evaluate your website as a proxy for your product. A template site signals "early stage, maybe unreliable."
Conversion-First: Every Page Has a Job
SaaS websites aren't digital brochures. Every page needs a clear conversion path: homepage → features or pricing, features → demo or trial, blog → product or comparison page, pricing → signup or sales call. We map the entire buyer journey and ensure every page moves visitors toward a conversion event—whether that's a free trial, demo request, or sales conversation.
Performance Matters for SaaS
SaaS buyers are evaluating 3-5 products simultaneously. If your site takes 4 seconds to load while a competitor loads in 1.5, you've already lost the comparison. Google's Core Web Vitals directly impact your organic rankings. We build SaaS websites on Next.js with static generation, image optimization, and edge caching—targeting 95+ Lighthouse scores and sub-2-second load times globally.
Development Scope & Investment
Marketing site: 4-6 weeks $5-10K | Full platform site: 6-10 weeks $10-20K | Enterprise with integrations: 8-14 weeks $15-30K
Investment varies based on number of integration pages, comparison page templates, documentation complexity, and CRO features. All builds include performance optimization, SEO foundation, and conversion tracking setup.
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Ready to Build a SaaS Website That Converts?
Let's create a website that works as hard as your sales team—converting visitors into trials, demos, and paying customers around the clock.
Schedule a Consultation →