Home Services / Outdoor Living - Case Study
Okanagan Patio Covers: 756% Traffic Growth Through SEO
Client: Okanagan Patio Covers
+756%
Year-over-year increase in new users from organic search
+660%
Year-over-year increase in engaged website visitors
Dominant
Ranking for high-intent Okanagan outdoor living keywords
Client Overview
About Okanagan Patio Covers
Services Provided
The Challenge
What they were facing
Okanagan Patio Covers builds premium outdoor living spaces - patio covers, pergolas, and sunrooms - in British Columbia's Okanagan Valley. Despite offering quality craftsmanship in a competitive market, they were nearly invisible online. Competitors with larger marketing budgets dominated search results for 'patio covers Kelowna,' 'pergola builders Okanagan,' and similar high-intent keywords. Leads came primarily from referrals, limiting growth potential. They needed to compete online without the massive ad budgets of larger competitors - organic search was the answer.
Our Approach
How we solved it
We implemented a comprehensive SEO strategy focused on dominating local search for outdoor living services in the Okanagan. The approach included: complete technical SEO audit and fixes to ensure the site was crawlable and fast; local SEO optimization including Google Business Profile, local citations, and geo-targeted content; content strategy targeting high-intent keywords like 'patio covers Kelowna,' 'pergola installation Okanagan,' and 'outdoor living contractors BC'; website redesign with conversion-optimized lead capture forms prominently placed; and ongoing content creation establishing Okanagan Patio Covers as the authority for outdoor living in the region. We focused on keywords with clear purchase intent - people searching for patio cover installation, not DIY tutorials.
Proven Results
The numbers don't lie
+756%
Year-over-year increase in new users from organic search
+660%
Year-over-year increase in engaged website visitors
Dominant
Ranking for high-intent Okanagan outdoor living keywords
High Intent
Organic visitors actively searching for patio cover services
Visual Results
Section 1
The Challenge: Invisible in a Competitive Local Market
The Okanagan Valley has no shortage of contractors offering outdoor living services. Larger companies with bigger marketing budgets dominated Google search results, while quality craftsmen like Okanagan Patio Covers relied solely on referrals.
- •Minimal search visibility - not ranking for any high-intent local keywords
- •Competitors with larger budgets dominating paid and organic results
- •Website existed but wasn't optimized for conversion or search
- •No content strategy establishing expertise or authority
- •Leads limited to referrals, capping growth potential
Key Point:
In home services, the contractor who shows up first in search often wins the job. Being invisible online meant losing to competitors who might offer inferior work but superior marketing.
Section 2
The SEO Strategy: Local Dominance
We built an SEO strategy specifically designed for local home services. The goal: own every high-intent search for outdoor living services in the Okanagan.
- 1.Technical SEO Foundation - Site speed optimization, mobile responsiveness, proper indexing, schema markup for local business. The fundamentals that make everything else possible
- 2.Google Business Profile Optimization - Complete profile with photos of completed projects, customer reviews, service areas, and accurate business information
- 3.Local Keyword Targeting - Focus on geo-modified keywords: 'patio covers Kelowna,' 'pergola builders Okanagan,' 'outdoor living contractors West Kelowna'
- 4.Content Strategy - Service pages for each offering, location pages for service areas, blog content about outdoor living trends and project showcases
- 5.Lead Capture Optimization - Homepage form prominently placed in hero section, reducing friction for visitors ready to request quotes
- 6.Review Generation - Strategy to encourage satisfied customers to leave Google reviews, building trust signals
Section 3
The Results: 756% Growth in Organic Traffic
The numbers speak for themselves. Year-over-year comparison shows explosive growth in organic search traffic:
Key Point:
756% increase in new users. 660% increase in active users. These aren't vanity metrics - they represent homeowners actively searching for patio cover services and finding Okanagan Patio Covers.
What makes these results significant:
- •Organic traffic is free - no ongoing ad spend required to maintain visibility
- •High-intent visitors - people searching for services, not just browsing
- •Compounding returns - rankings improve over time with consistent effort
- •Local authority - established as the go-to outdoor living contractor in the region
- •Sustainable competitive advantage - SEO authority is hard for competitors to replicate quickly
Section 4
Why SEO Wins for Home Services
Paid ads can drive leads, but they stop the moment you stop paying. SEO builds an asset that generates leads indefinitely.
"Every homeowner searching 'patio covers Kelowna' is a potential $20,000+ project. Ranking #1 for that keyword is like having a salesperson working 24/7 for free."
— Home Services Marketing Math
- •Cost per lead decreases over time as organic rankings improve
- •Organic visitors often have higher intent than ad clickers
- •Reviews and content build trust before the first phone call
- •Local SEO captures 'near me' searches from mobile users
- •Competitors must invest years to catch up to established rankings
Section 5
Ready to Dominate Your Local Market?
Okanagan Patio Covers went from invisible to dominant in their local market through strategic SEO. The same approach works for any home services business.
If you're a contractor, installer, or home services provider competing against bigger marketing budgets, SEO is your equalizer.
"We went from barely showing up in search to dominating our local market. The leads coming through the website are exactly the customers we want - homeowners ready to invest in outdoor living."
Okanagan Patio Covers
Owner, Kelowna, BC
Key Insights
What we learned
Local SEO compounds over time. The 756% growth didn't happen overnight - it's the result of consistent optimization, content creation, and authority building. But once you're ranking, organic traffic is essentially free leads.
High-intent keywords convert better than high-volume keywords. We focused on 'patio covers Kelowna' over 'patio cover ideas' because the former indicates purchase intent, the latter is research intent.
Lead capture forms must be prominent and friction-free. The homepage hero section includes a clear form - visitors who land on the site can request a quote without hunting for contact information.
Google Business Profile is critical for local services. A fully optimized GBP with photos, reviews, and accurate information drives map pack visibility and local trust.
Technical SEO is the foundation. Before any content strategy works, the site must be fast, mobile-friendly, and crawlable. We fixed technical issues first, then built on that foundation.
Consistent content builds authority. Regular content about outdoor living, patio design, and local projects signals to Google that Okanagan Patio Covers is the regional expert.
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