Healthcare & Medical Marketing

HIPAA compliance is non-negotiable—violations carry fines up to $1.5 million per category. Patient health information is protected data, and any marketing must secure handling, encryption, and proper consent. Non-compliance also damages trust and can result in license revocation. We ensure all campaigns, from email to ads to websites, meet HIPAA requirements.

Patients typically search online first. Effective patient acquisition combines: (1) Local SEO for 'doctor near me' and condition-specific searches, (2) Google Ads for high-intent searches like 'cardiologist in [city]', (3) Reputation management (80% of patients check reviews before choosing), (4) Educational content that builds trust, and (5) Patient testimonials and before/after results.

Reviews are critical—75-80% of patients read reviews before scheduling. Platforms like Google, Healthgrades, Zocdoc, and Vitals influence patient decisions significantly. Strategies include: proactive review request campaigns, rapid response to all reviews (positive and negative), and using reviews as social proof in ads. Practices with 4.5+ stars convert 40% better than 3-star practices.

Essential—70% of healthcare searches happen on mobile. Patients expect: easy appointment booking, office hours/location visibility, provider bios, insurance information, and patient portal access from mobile. Slow or non-mobile-friendly sites have 80% bounce rates, directly losing new patients.

Educational content positions you as an authority: condition guides, treatment explanations, FAQ content, and blog articles about common health concerns. Video content (provider introductions, facility tours, condition explanations) builds trust faster than text. Patient testimonials and case studies (HIPAA-compliant) are extremely effective.

Email must use secure platforms with encryption, explicit patient consent for every message, clear unsubscribe options, and no sensitive health information in subject lines. Appointment reminders, educational newsletters, and health tips are compliant when sent to opted-in patients. All emails must meet HIPAA audit standards.

Healthcare ranges from $35-$95 per new patient depending on specialty, location competition, and acquisition channel. Competitive specialties (dermatology, cosmetic) cost more; less competitive areas cost less. Telehealth and urgent care typically cost $25-$50; surgical specialties $75-$150+. Focus on patient lifetime value and retention ROI, not just CAC.

Yes, with HIPAA compliance. Video testimonials signed with explicit consent are powerful. Written testimonials must include clear consent from the patient. You cannot use patient names with medical information (condition + name = identifying). Use first name + initial, or initials only. Video testimonials (with face/voice/name) require clear written authorization and HIPAA compliance review.